Who We Coach · Founders & Business Owners
You built it. Now you have to lead it.
Coaching for founders and CEOs running the companies they created.
You started this because you saw something nobody else saw. You built it on instinct, conviction, and the willingness to do whatever the moment demanded. And somewhere along the way, the company outgrew the way you started running it. That's a signal you've arrived at the next chapter.
The Reality
Four pictures of the same founder shift.
Most founder coaching assumes one type of challenge. We see four. Read these and notice which one fits where you are right now.
The operator-to-leader shift.
You're still the best closer, the fastest problem-solver, the person who sees the answer before anyone else in the room. Every time you jump in, you undermine the team you built to do it. The shift from operator to leader doesn't happen on its own. It requires a deliberate rewiring of how you show up, how you delegate, and how you define your own value inside the company you built.
The growth ceiling.
The plateau isn't your market. It's your operating system. The business outgrew the patterns that built it, and the strategy work alone won't fix what's actually in the way. The capabilities that took the company to this level are not the ones that take it to the next, and nobody on your team is going to tell you the bottleneck is you.
Founder energy.
You don't burn out the way employees do. You don't fantasize about quitting because there's nobody to quit to. So you keep running on fumes and call it dedication. The Sunday planning session bleeds into Sunday night anxiety. Your family gets the leftovers of your energy instead of the best of it. You can feel what it's costing.
The next-chapter decision.
Scale it. Sell it. Stay. Hand it off. Start something new. Everyone wants to talk to you about valuation and timing. Nobody is asking who you become when the thing you built stops being the center of your identity. That question doesn't answer itself, and your financial advisor isn't going to ask it.
How We Work With Founders
Two perspectives. One framework. Built for the seat you actually sit in.
Most coaching engagements give you one coach's perspective. We bring two, deeply aligned and openly different. You work with one of us as your primary coach. You get both perspectives in the work.
The operator lens.
David built businesses from scratch and learned firsthand the difference between being the smartest person in the room and being the leader the room actually needs. He coaches founders through the operator-to-leader transition because he has lived it. His Special Forces training and search-and-rescue work add the discipline of operating under conditions where the stakes are unrecoverable and you don't get to be the one doing everything yourself.
The executive lens.
Jen spent three decades inside regulated financial environments at the most senior levels. She advised business owners through exits, transitions, and reinventions, and she built and led teams where individual talent meant nothing without the collective execution to turn it into measurable business outcomes. She brings the strategic and financial rigor that keeps founder development grounded in business reality, not just personal growth but the measurable impact on the company when the founder operates differently.
The work rests on the High Performance Institute's research-backed framework, layered with field-tested protocols from elite military training, three decades of executive financial leadership, and a 2023 cancer journey that put every principle through its hardest test. The Radar measures your behavior across 28 dimensions and turns coaching from feel into data. The In-Between keeps you moving when sessions end. The Proof shows up not in how you feel, but in what the Radar measures across three points in your engagement.
"I have more margin in my life while being more productive. I didn't think that was possible. Dave especially resonates with me through his entrepreneurial background and real-life examples. He's taught me to try things a different way, and it has worked wonders."
AARON G., Managing Director
Watch a Fox Talk
The founder problem isn't doing more. It's choosing what matters when everything does.
Squeezed: The Courage to Choose When Everything Feels Important
With David FoxIf everything in your life feels important right now (work, family, health, your future), you're not alone. When everything matters, most founders don't choose. They carry it all and call it overwhelm. David breaks down what's actually happening when you feel stretched in every direction, and what to do about it. This isn't about time management. It's about making the clear, intentional decisions that turn overwhelm into focus.
Watch on YouTube →The Quick Scan
See your own Radar.
The full &FOX Radar maps your behavior across 28 dimensions. It takes about 20 minutes to complete and forms the diagnostic foundation of our coaching work.
The Quick Scan is the shorter version. Six dimensions. Five minutes. You'll see your own Radar across the six core areas of effectiveness, plus a short read on where you're strongest and where capacity may be waiting.
Free. Immediate. Yours to keep.
Take the Quick ScanFive minutes. No call required. Your results are yours.
Ready For the Shift
One honest conversation. You'll know if we're the right coach for the chapter you're in.
Book a 30-minute Introduction Call. Three questions, one honest conversation. You'll leave knowing whether we're the right coach for the shift you're stepping into.
Book a 30-Minute Introduction Call